Post by account_disabled on Feb 20, 2024 9:31:56 GMT
Google Analytics is an indispensable tool for marketers to analyze data and optimize advertising campaigns. Until October 2020, the default data collection was Universal Analytics. Together with the release of the updated Analytics 4 systemGoogle has announced the complete shutdown of the previous version on July 1, 2023. Those who did not have time to " update " need to hurry, because GA4 works according to a completely different methodology, so there will be a lot to deal with. The main difference between GA4 is that it is based on tracking events, not sessions and cookies, as was the case with Universal Analytics.
So, for example, previously visiting and viewing a page by a user was the main condition for creating a session (which made it impossible to generate correct data for one-page sites), in GA4 the logic is radically different — a flexible event France Phone Number accounting system. PPC specialists should analyze which key performance indicators are the most appropriate to use and focus on increasing positive indicators rather than reducing negative ones. Approach from "How to reduce bounce rate?" to "How to increase engagement?" at first glance it may seem like a minor change, but in fact it is fundamental and requires a completely different approach to structuring and analyzing the data obtained in GA4. We recommend that you take this into account now.
Contextual advertising Amazon Google and Facebook take the lead in setting up paid traffic, but Amazon is actively on their heels. Amazon Advertising was founded back in 2012 and now ranks third in the scale of providing advertising services. According to forecasts, Amazon's popularity will continue to grow rapidly in 2023. Ads created on Amazon Advertising appear both on and off the marketplace. The reason for the popularity of the platform is the targeted intentions of buyers and, accordingly, higher conversions from ads. And this is Amazon's biggest advantage over Facebook and Google, which provide access to a significantly wider but less engaged audience. Amazon Advertising is gaining particular popularity among online stores.
So, for example, previously visiting and viewing a page by a user was the main condition for creating a session (which made it impossible to generate correct data for one-page sites), in GA4 the logic is radically different — a flexible event France Phone Number accounting system. PPC specialists should analyze which key performance indicators are the most appropriate to use and focus on increasing positive indicators rather than reducing negative ones. Approach from "How to reduce bounce rate?" to "How to increase engagement?" at first glance it may seem like a minor change, but in fact it is fundamental and requires a completely different approach to structuring and analyzing the data obtained in GA4. We recommend that you take this into account now.
Contextual advertising Amazon Google and Facebook take the lead in setting up paid traffic, but Amazon is actively on their heels. Amazon Advertising was founded back in 2012 and now ranks third in the scale of providing advertising services. According to forecasts, Amazon's popularity will continue to grow rapidly in 2023. Ads created on Amazon Advertising appear both on and off the marketplace. The reason for the popularity of the platform is the targeted intentions of buyers and, accordingly, higher conversions from ads. And this is Amazon's biggest advantage over Facebook and Google, which provide access to a significantly wider but less engaged audience. Amazon Advertising is gaining particular popularity among online stores.